FROW Live: Keeping the artist and the giveaway in view
One screen, two centres of attention
FROW lets fans buy and win records during live artist events. I redesigned the mobile event experience, balancing the artist’s video, chat, reactions and the record being given away.
The screen needed to change focus as the event moved from conversation to giveaway. I worked with the team on the layouts, then built a prototype to show how they behaved with an active audience.
Give the artist the screen
I explored the original horizontal video layout and proposed a vertical, full-screen alternative. The team chose the latter, giving the artist a more prominent presence on a phone.
Chat, reactions and record details then had to sit around that live view. I explored several arrangements with the team to establish what should stay visible during the conversation.
Shift focus when the giveaway begins
For the giveaway, we made the record cover the main visual and kept the artist in a smaller video window. I dropped an early realistic vinyl illustration: record colours varied, and the product might later include other collectables.
Audience reactions created a second constraint. Too many emojis could overwhelm the artwork. We limited their number and let the team choose a set suited to the artist and album. The same composition also needed to work in promotional screenshots.
Prototype the audience’s reactions
A still image could not explain the reaction cloud. I learned ProtoPie with ChatGPT’s help and built a working prototype in one day, using logic to vary emoji positions and simulate different levels of audience activity.
The team could review the density, timing and transitions together. The prototype gave developers a concrete reference for the intended behaviour, alongside the waiting room, winner and exit screens.